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Growth in prestige color shifting away from nails, according to NPD.
January 27, 2015
By: Christine Esposito
Editor-in-Chief
As the highest US prestige makeup growth segment in terms of dollars and units from 2009 to 2012, nails were all the rage a few years ago—but it appears that category doesn’t have as tight a grip today. Growth in color is shifting to the eyes and lips, according to global information company The NPD Group. “The shift in where women focus their color needs and desires is a natural one, and it will no doubt change again,” said Karen Grant, global beauty industry analyst, The NPD Group. “Color is...
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